Why 4D?

4D was birthed out of a desire to serve people well. As a family-owned business, we are small enough to execute the little things but big enough to handle even the toughest projects. We understand the significance of creating memorable experiences for our clients without the technical headache. It’s not easy utilizing technology to tell your story or put on a great event. That’s why we’ve simplified the process with our four “D’s” and have the right people on our team to execute.

Whether it’s a conference, a concert, a music video, a testimonial, or social media content, our dedicated team is passionate about serving you and ensuring a seamless project that leaves a lasting impression. With a focus on integrity and client satisfaction, we work closely with you to bring your vision to life, handling every detail with care and professionalism.

Our promise is simple. We will deliver. It’s the right thing to do.

Meet the Team

At 4D, we're proud to have a team of talented and dedicated professionals who are passionate about creative and compelling experiences that make an impact. Our team brings together a diverse range of skills and expertise. From videography and editing to project management and technical directing, we deliver content and experiences that exceed our clients' expectations.

  • Chief Creative Officer

    Joel is an Emmy-nominated editor, cinematographer and producer. He’s worked on everything from national television shows, music videos, and commercial spots to viral internet videos, branded content and digital ad campaigns. Joel has a wide variety of experience producing and directing crews to create an exceptional end product. Whether you need an internet ad or a whole production staff to kick start your new campaign, Joel and the 4D team will deliver creative, cutting-edge results that will engage and grow your audience while staying true to your brand identity. Joel is based in Nashville, TN, but has traveled around the globe helping clients make their dreams come true!

  • Chief Executive Officer

    Watson is a 40+ year veteran in the audio/visual industry. From professional stadiums/arenas and large houses of worship to one-room educational venues and small churches, he has worked and consulted in many different projects over the last four decades. His experience ranges from dealing with acoustics, audio, video, lighting, live streaming, live productions, projection, video walls, and networking. Based out of Nashville, TN he has traveled all over the globe to help clients resolve issues and move forward in their vision and purpose. Watson is married to his lovely wife Anna, and they are blessed to have a wonderful son, daughter, son-in-law and four beautiful grandchildren.

  • Chief Operating Officer

    With over 25 years of operations management in the legal, medical, church, and marketing fields, Randy brings a wealth of expertise to the 4D team. From running a privately held diagnostic center supporting 557 physicians to managing John Deere accounts, his diverse experience ideally positions him to successfully serve clients on any size project. He is married to Lisa, and lives in the Nashville, Tennessee area.

  • Producer

    Robert Ferguson is a skilled producer, cinematographer, and photographer. His experience includes project management, video production, live production and live streaming. In addition, Robert has served as a Creative Director where he helped plan and execute a large variety of projects and campaigns. He is a real problem solver and loves to serve our clients. He is married to Lanee’ with two children and lives in the Nashville, TN area.